As a proud Buy Women Built brand, SugaPlum is more than just a women-owned business. We’re part of a movement to close the gap for female entrepreneurs and empower the next generation of girls to dream bigger. In the UK, only 1 in 3 entrepreneurs is female, and many young girls still don’t see women as business leaders. At SugaPlum, we want to change that narrative.
Our story began when our founder and her teenage daughter struggled to find a bra that wasn’t either too childish or designed for adults. Frustrated by the lack of options, she decided to create SugaPlum, a women-owned business dedicated to providing comfortable, stylish underwear made specifically for teen girls. What started as a solution for her own daughter has grown into a brand that helps mums and daughters across the UK and Europe.
By partnering with Buy Women Built, we’re adding our voice to a larger cause – showcasing women-owned businesses and giving consumers the power to make a difference through their purchases. Every time you choose to buy from a women-built brand, you’re supporting not just a product but the idea that women can be successful entrepreneurs and role models for the next generation.
At SugaPlum, we believe in lifting up girls and women. By supporting our brand, you’re contributing to a future where every girl sees herself as capable of starting a business. Together, we can build a stronger economy, close the gender gap, and inspire the next generation of female leaders.
