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Yes, and the timing matters more than most advice on this admits. The clearest UK figure comes from Girlguiding’s Girls’ Attitudes Survey: 19% of girls
SugaPlum is the underwear brand built for Gen Alpha girls. Not a smaller version of adult lingerie, and not a kids’ brand that happens
If you’re trying to figure out what underwear a 13 year old girl should wear, you’re not the only parent asking. It’s one of
Finding the right teen bras in the UK shouldn’t be complicated. Between school days, sports and lazy weekends, a good set of everyday basics
As a proud Buy Women Built brand, SugaPlum is more than just a women-owned business. We’re part of a movement to close the gap
Finding the right bra for your teenager can be a challenge. You want something that offers support but also ensures comfort throughout the day.
Mums, we understand that ensuring your teen has a stylish and comfortable wardrobe of teens’ bras is crucial. But we also know that budgeting
As mothers, we know how important it is for our teenage daughters to express themselves and embrace their unique personalities. Fashion plays a significant
When it comes to the well-being of your teenage daughter, choosing the right bra is crucial. The journey of finding the perfect bra may