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Shorter days, colder mornings and more evenings in: autumn is made for reading. Whether you want a story that makes you cry, a book
Yes, and the timing matters more than most advice on this admits. The clearest UK figure comes from Girlguiding’s Girls’ Attitudes Survey: 19% of girls
SugaPlum is the underwear brand built for Gen Alpha girls. Not a smaller version of adult lingerie, and not a kids’ brand that happens
If you’re trying to figure out what underwear a 13 year old girl should wear, you’re not the only parent asking. It’s one of
Finding the right teen bras in the UK shouldn’t be complicated. Between school days, sports and lazy weekends, a good set of everyday basics
As a proud Buy Women Built brand, SugaPlum is more than just a women-owned business. We’re part of a movement to close the gap
Many parents assume a bra needs an underwire to give proper support. For most teens, it doesn’t. Support comes mainly from the band, and
Mums, we understand that ensuring your teen has a stylish and comfortable wardrobe of teens’ bras is crucial. But we also know that budgeting
Underwear is often one of the first parts of her wardrobe she gets to choose for herself. Mix & match takes the pressure off: