Bundle and Save
More comfort. Less spend. No codes needed
Buy 2, get 1 free – automatically applied at checkout
Pick any 3 shorts for just £15
Save more when you bundle bras + bottoms
Shop now, pay later
Made to last, not to bobble
Comfy, cool, and made to move with you
The Girls’ Fit Range
Soft, simple support for the early years, made to fit
We are different from other Brands
Why SugaPlum?
Finding the right undies for teens can be a bit of a puzzle, but fear not! SugaPlum’s got your back. We fill the gap in the market by offering a wide selection of age-appropriate, stylish, and properly sized-underwear exclusively for teenagers.
Come on board the SugaPlum train and spread some good vibes with us. Check out our stuff and join the fun!
Where does SugaPlum come from?
My daughter’s name was Geneva. She was my inspiration and the reason I started this company. Geneva went on to graduate with first-class honours from Bournemouth University and was continuing her studies at Imperial College London studying for her Masters when she took her own life on October 16, 2018.
In honour of my daughter, I have made it my life’s mission to raise awareness of mental health issues amongst young adults like Geneva. I want to make sure no other family ever goes through what we went through, which is why we are strong supporters of Papyrus UK. It is a national charity dedicated to the prevention of young suicide. Suicide is the biggest killer of young people, male and female – under 35 in the UK. Body image and mental health is very important for all young people, if you or someone that you know has mental health issues please get in touch with them.
A little something extra.
Spend £50 and the SugaPlum tote is yours.
Spend £75 and we’ll cover UK shipping too.
No codes, no fuss.
Free tote when you spend £50. Spend £75 and UK shipping is on us too. No code needed. Limited stock.
We are different from other Brands
Why SugaPlum?
Finding out what is appropriate and style appropriate underwear for a teenager girl can be tough.
We take the hassle from finding age appropriate underwear by bridging the gap in the market for choice, style, size, underwear that is truly designed exclusively for teenage girls, not lingerie in a smaller size.
This is why we created SugaPlum – a brand on a mission to bring real choice, styles, sizes and advice to young people, helping them make informed decisions about their clothing and underwear choices through trusted guidance. Support us today by buying SugaPlum products and help us to keep supporting young people.
Where does SugaPlum come from?
My daughter’s name was Geneva. She was my inspiration and the reason I started this company. Geneva went on to graduate with first-class honours from Bournemouth University and was continuing her studies at Imperial College London studying for her Masters when she took her own life on October 16, 2018.
In honour of my daughter, I have made it my life’s mission to raise awareness of mental health issues amongst young adults like Geneva. I want to make sure no other family ever goes through what we went through, which is why we are strong supporters of Papyrus UK. It is a national charity dedicated to the prevention of young suicide. Suicide is the biggest killer of young people, male and female – under 35 in the UK. Body image and mental health is very important for all young people, if you or someone that you know has mental health issues please get in touch with them.
A little thank you: spend £100, get £5 off next time
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