· Free UK shipping on orders over £50 · Easy returns · Secure checkout ·
Not smaller sizes, better fits.
Wire-free bras designed for growing bodies.
Age-appropriate, soft, and made to last.
Free UK shipping
on orders over £50
Easy returns
store credit or exchange
Secure checkout
Klarna, PayPal, Apple Pay
Bundle and Save
More comfort. Less spend. No codes needed
Buy 2, get 1 free, applied at checkout
Pick any 3 shorts for just £15
Bundle bras + bottoms & save
Founded with purpose
When my oldest reached her teen years, I realised the market had a gap: everything was either too childish or small adult lingerie. That frustration pushed me to create something better. I'm Sue, and my daughters helped shape every part of this brand. In loving memory of Geneva.
Backing the next generation
We sponsor a U13 girls' football team in London because we believe in girls showing up for each other. Every week, rain or shine, they turn up with good spirits, real friendship, and genuine sportsmanship. That's everything SugaPlum stands for.
The Girls’ Fit Range
Soft, simple support for the early years
Our Hoodies: made to last, not to bobble
Comfy, cool, and designed to move with you
Spend £75 and the SugaPlum tote is yours. No codes, no fuss.
Shop now, pay later
Get 10% off your first order
Join the SugaPlum list for early access to new drops, exclusive offers, and sizing tips.
