· Free UK shipping on orders over £50 · Easy returns · Secure checkout ·
Not smaller sizes. Better fits.
Wire-free bras designed for growing bodies. Age-appropriate, soft, and made to last.
Not smaller sizes, better fits.
Wire-free bras designed for growing bodies.
Age-appropriate, soft, and made to last.
Free UK shipping
on orders over £50
Easy returns
store credit or exchange
Secure checkout
Klarna, PayPal, Apple Pay
Bundle and Save
More comfort. Less spend. No codes needed
Buy 2, get 1 free, applied at checkout
Pick any 3 shorts for just £15
Bundle bras + bottoms & save
Founded with purpose
SugaPlum started with a simple frustration: finding age-appropriate underwear for a teenage girl shouldn't be this hard. Everything on the market was either too childish or a shrunken version of adult lingerie. Nothing was designed for girls who are somewhere in between.
I'm Sue, and I built this brand with my daughters. It grew through their experiences, their feedback, and their lives. SugaPlum exists in honour of them both, and in loving memory of Geneva.
Backing the next generation
At SugaPlum, we are big believers in the power of women sticking up for each other, and that goes far beyond what they wear. That's why we sponsor a U13 girls' football team in London.
We see how hard these girls work, showing up every week through rain and shine, with good spirits, real friendship, and genuine sportsmanship. That's everything SugaPlum stands for.
The Girls’ Fit Range
Soft, simple support for the early years
Our Hoodies: made to last, not to bobble
Comfy, cool, and designed to move with you
Spend £75 and the SugaPlum tote is yours. Free UK shipping from £50. No codes, no fuss.
Spend £75 and the SugaPlum tote is yours. Free UK shipping from £50.
Shop now, pay later
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