Bras & Underwear designed exclusively for teenagers
We are the SugaPlum family! We take the hassle of finding age-appropriate bras and underwear by bridging the gap in the market for choice, style and size!
We offer underwear that is truly designed exclusively for teenage girls, not just adult lingerie in a smaller size.
Bras For Young girls
We’re all about being yourself, encouraging your individuality, making you feel great and helping you feel prepared for every day that lies ahead.
Sports Bras Designed for Teens
Whether you’re hitting the yoga mat or out for a run, we have a sports bra designed to support your workout. Our sports bras are stylish and feature wide shoulder straps for comfort, racer-back design for extra support, a soft elastic band that gives it a modern look.
Sports Bras Designed for Teens
Whether you’re hitting the yoga mat or out for a run, we have a sports bra designed to support your workout. Our sports bras are stylish and feature wide shoulder straps for comfort, racer-back design for extra support, a soft elastic band that gives it a modern look.
Wirefree Everyday Bras
A perfect fit! We have a wide range to fit AA-DD cups, our Sugaplums non-wired are designed to fit perfectly and move with your body all day long. You will have all the support you need!
We are different from other brands
Why SugaPlum?
Finding out what is appropriate and style appropriate underwear for a teenager girl can be tough.
We take the hassle from finding age appropriate underwear by bridging the gap in the market for choice, style, size, underwear that is truly designed exclusively for teenage girls, not lingerie in a smaller size.
This is why we created SugaPlum – a brand on a mission to bring real choice, styles, sizes and advice to young people, helping them make informed decisions about their clothing and underwear choices through trusted guidance. Support us today by buying SugaPlum products and help us to keep supporting young people.
Where does SugaPlum come from?
My daughter’s name was Geneva. She was my inspiration and the reason I started this company. Geneva went on to graduate with first-class honours from Bournemouth University and was continuing her studies at Imperial College London studying for her Masters when she took her own life on October 16, 2018.
In honour of my daughter, I have made it my life’s mission to raise awareness of mental health issues amongst young adults like Geneva.
I want to make sure no other family ever goes through what we went through, which is why we are strong supporters of Papyrus UK. It is a national charity dedicated to the prevention of young suicide. Suicide is the biggest killer of young people, male and female – under 35 in the UK. Body image and mental health is very important for all young people, if you or someone that you know has mental health issues please get in touch with them.
Size Guide
Our easy, chart-based tool will have you measuring and telling in a snap, with no complicated math. Once you find your perfect fit, you’ll be able to shop in total confidence that they’ll fit like they were made just for you.
We’re shipping to the UK and Europe now!
If you’re in one of these countries, click here for more information about our shipping options.
Papyrus
Suicide is the leading cause of young deaths in the UK. We believe that many young suicides can be prevented. Papyrus is the national charity dedicated to the prevention of young suicide.
